Pay per click (PPC) is an advertising model in which advertisers pay each time a user clicks on one of their online ads. PPC advertising is typically used to drive traffic to websites, as opposed to "organic" [...]
Social media marketing is the method of using social media platforms to promote a product or service. This can include creating and sharing content, as well as advertising on these platforms. The goal of social media marketing [...]
SEO stands for "Search Engine Optimization." It is the process of optimizing a website or online content in order to improve its visibility and ranking on search engine results pages (SERPs). SEO aims to increase the quantity [...]
