In the era of digital marketing, the rise of influencer marketing is remarkable in the last few years. Influencer marketing trends are dominating the marketing world at present.
To understand influencer marketing, let’s go through this example.
Let’s say you just started a sportswear clothing business and you want to promote and advertise your products. You want to target the right audience and want people to trust your brand.
Now how people are going to trust your products when nobody knows about your brand. But what if somebody they trust, vouch for your products. This somebody could be a famous figure on various social media platforms.
This somebody could be a sportsperson that your targeted audience trusts. When these trusted people endorse and vouch for your brand, people start to notice your brand and actually show interest in buying them. This is an example of influencer marketing.
People tend to trust someone they know very well. For example, when your friends or a family member says that this or that place for burgers or buying clothes is good. You trust these people and you would like to check these places out.
The same goes for an influencer. You know this person very well and their activities on social media networks. The most important factor is that you trust these influencers.
Earlier usually, famous celebrities were considered as effective influencers. But nowadays you don’t have to be a celebrity to be an influencer.
In this article, you are going to learn –
In most simple words, Influencer marketing is about finding the popular and famous figures that your audience trust in order to promote your brand or product.
These influencers have a good social media following. And they are experts and have good knowledge of their field.
What these Influencer marketers do is endorse and vouch for your brand. This increases the credibility of your brand among your target audience.
It is all about trust and credibility in this business. It is not about finding famous stars or celebrities. Influencer marketing is about finding the right people with the right audience that trusts them.
These influencers build trust and faith among their followers which ultimately helps to turn them into customers.
In this digital world where there are various methods of promoting and advertising a brand or product bring the question if influencer marketing really works.
The answer is yes. According to many research and studies, influencer marketing has a way higher conversion rate than other forms of marketing, be it social media marketing or offline marketing.
People trust recommendations and referrals more than anything in today’s world.
The first thing you need to do before anything is planning a strategy for an influencer marketing campaign.
This helps you to do everything the right way and at the right time.
Without a proper strategy, you would not be able to track the performance of your influencer marketing campaign.
This is how you are going to plan a strategy for your campaign.
First, you have to decide the kind of platform you are going to choose that would be suitable for your niche or brand. Then choose the right influencer and analyze their demographic data. After that, check your budget.
The Right Platform
The first thing you do is research for the right network or platform for your brand. This is important because you must know the kind of product you sell is popular and going to be effective on which social media network.
For example, gym-related products like whey and shakers and sportswear are popular on Instagram.
So, you find the right social media network that suits your brand or product. This helps you target the right people that would show interest in your products.
Now when you have found the right platform, it’s time to find the influencer.
Finding the Right Influencer
The next thing you do is find the right influencer, check his demographic data and figure out how he is gonna help you.
You have to research for the influencer that is related to your niche and have to keep in mind his age range and his popularity on particular social media platforms.
You have to check his/her demographic data, the kind of following he or she has. And the last thing to check is if they have followers who would show interest in buying your product.
You have to plan out how the influencer is going to help you promote and sell your brand and products. On what platforms or network he would promote your brand or through what method. For example, by using videos or images, etc.
Planning the Budget smartly
The last and very important thing is planning everything according to your budget. For example, if you have a good budget you can hire anyone with millions of following. But with a limited budget, you have to find the right people with a good following. The followers of that influencer could be 10k to 20k for example.
What matters most is the influence of the person that you are hiring on the people you are planning to target.
First, you must know your audience well. Then accordingly target the right influencer for your audience. You should find a person who has expertise in your niche. You have to keep in mind various things related to the influencer you are going to hire for example his age and what kind of following he or she has. The main point is if the influencer you are hiring is really going to be capable of promoting your brand.
You can find the right influencer for your brand on these platforms.
The Social Media
Social media is the best network to find the perfect influencers for your brand. On social media, you can find out the influencer related to your niche. Sometimes you can also find someone who is already posting things related to your brand.
For example, if your brand is about nutritional products and there are some influencers who are already posting about the right diet or whey protein etc. In this case, you should target them first.
Hashtags are very useful while finding the right people for your brand. Hashtags help you research the influencers related to your brand easily.
You can find the perfect influencers for your business by using hashtags on various social media networks.
You can also target the influencer who also writes blogs. The first thing you need to do is find bloggers that write blogs related to your brand. Then check out how they mention or promote a brand or product in their blogs.
When you have found the right bloggers then check out their stats. For example traffic to their blogs and likes etc.
Target the best blogger that suits you and your brand. Hiring influencers who also write blogs is beneficial because these influencers are super active on social media.
This is a very good tool to find influencers for your brand. All you have to do is go to google alerts and set the keywords related to your brand.
You will get alerts about the people related to your niche and who writes about your brand etc.
This is a very good platform for finding the perfect influencers who will endorse your brand.
Can anyone become an influencer marketer or only famous celebrities? The answer is, in today’s world where social media rules, anyone can become an influencer marketer. But the question is, how?
What most famous influencers did to get to that place where they are right now. To become an influencer you must have a good following and authority on social media. There are various networks like Instagram, Twitter, Facebook, youtube, etc. on which you can become popular and establish your authority.
How you are going to get thousands of followers is by being consistent on these platforms. You have to put content out for users on a regular basis.
Consistency is the key to becoming relevant and popular on these platforms. You have to post daily on these social networks. This is how you can increase your followers and by giving them something they want you can earn their trust.
Don’t get Frustrated If you don’t get instant results
In the beginning, you will struggle but once you start to gain the momentum you will find success. On social media platforms, you slowly build your popularity and authority by producing good content.
Nobody gets a million followers in one day or in one month. Be consistent and keep patience. If you put in the work you will get results sooner later.
You must know your audience
In order to be effective, you must know your audience, their likes, and dislikes, what kind of stuff they find valuable and what not. These are some important points to keep in mind.
You have to gain their trust and build your authority. By giving them exactly what they want, you will earn their trust and they will consider you credible.
Once you have got a good following and build your name on social media, you will find people coming to you for promoting their brands.
There are many important trends out there that are going to affect the influencer marketing and the way it works. In 2020, the role of influencer marketing is going to become very important for both businesses and influencers.
Some of the most important Influencer marketing trends that will dominate the year 2020.
The rise of Tik-Tok (Influencer Marketing Trends)
Tik-Tok is the platform where you can share videos from your mobile. Tik-Tok has become very popular among youths in no time. It is the platform that many think is the biggest threat to popular social media platforms like Instagram.
This is one of the latest influencer marketing trends that is going to dominate the influencer marketing in 2020 and probably beyond that.
Micro-Influencer will outshine the celebrities
In 2020, the micro-influencer will become more popular and relevant. The famous celebrity influencers are going to become irrelevant.
The biggest organization and brands are leaning towards the influencers with no celebrity status. They are hiring real-life influencers to promote their brand.
It is a fact that people trust normal people that they can relate to more than a celebrity nowadays.
Moreover, you don’t have to pay big amounts to these real-life influencers. On the other hand, if you hire a celebrity, you are going to pay them a fortune.
Increase in audio and video content (Influencer Marketing Trends)
We are going to see that people will post more video and audio content on social media platforms. Digital technologies are advancing day by day. The faster internet speed has made it easier to share video and audio content.
Social media platforms like Youtube and Tik-Tok are becoming popular and popular. That is why we are going to experience the use of these audio and video content by all the influencer marketers to promote and advertise.
Employees as Influencer -(Influencer Marketing Trends)
Industries and organizations have found another way to promote and advertise their products and brand. They have realized that their own employees could become better influencers.
The employees know better about the company’s products and brand. They can be trusted to promote the brand. This will increase the power of their promotion. The companies could control their employees better than any influencer.
This change in influencer marketing is going to be very important as it can change the way influencer marketing works.
More transparency and Guidelines for Influencers
Influencer marketing is going to be more transparent and reliable. And this will be done by the guidelines that influencer marketers have to follow.
Nowadays, you can not mislead people and hide the important factors of a product. You have to reveal if the product you are promoting has any side-effects etc. to your audience.
Otherwise, you are going to face penalties and will lose the trust of your followers. This is one of the most significant influencer marketing trends that is going to be useful for both influencers and users.
NeoReach is a platform that provides influencer marketing services to large organizations and companies. It is only for large businesses and organizations. It is not made for micro-businesses.
Neoreach helps large companies and organizations to run influencer marketing campaigns, measure their performance and help them find the right influencer marketers.
It helps to analyze what is working and what is not working for you. And also provide solutions to problems.
Upfluence is one of the best platforms for influencer marketing. It provides some of the smartest and data-driven influencer marketing campaigns.
This platform helps you set your goals for influencer marketing campaigns and keep track of the performance of your campaigns.
It has a very large database and users can find the best influence marketers that will suit them to grow their business.
This is one of the leading marketplaces for influencer marketers. It is a self-service influencer marketing platform. At this platform, various brands and creative influencers collaborate.
Famebit provides the best content to promote on social media platforms like youtube and Instagram that generate high views and likes.
It is a very good place for influencer marketing and especially if you want quality content.
Famebit charges a 10 percent fee while hiring an influence.
Socialbook is one of the top influencer marketing software for both brands and influencers. It is the best influencer marketing analytics and marketing software.
It does not matter if you are a brand or an influencer marketer, it helps both to run campaigns, their performance, and KPI tracking, etc.
It is also a very good place for an influencer marketing campaign. This platform will help you find the right influencer for your brand.
It also helps to plan, analyze and execute your influencer marketing strategy for better results for you.
Grapevine has software that helps you find the most trusted and sophisticated influencer on social media platforms like Facebook and Instagram. It also helps you track and report results for success.
These are some of the top platforms for Influencer marketing. There are also other important platforms like Mavcrk, #paid, Aspire IQ, Creator IQ, Tagger, Hypr, Advowire, Klear, Peg, etc.
Instagram is a very good platform for the promotion of a brand and its products. Influencers like this platform because people show interest in the products that are advertised on this platform. This platform is very effective for images and videos. Instagram videos play a very influential role in brand promotion.
Facebook is one of the biggest social media platforms for influencer marketing in the world without a doubt. On this platform, you can post images and videos that target the audience worldwide.
People can like and share your videos and images on Facebook and this helps influencers promote their products fast.
Facebook is mainly effective for videos more than images.
Youtube is a very popular video-sharing platform in the world. You can run your own youtube channel and if you upload good videos for people then you will find your followers skyrocketing.
This is a very effective network for the influencer marketers as here through videos you can provide a lot of information to the audience.
It is a platform that gives breaking news for sports and politics. This platform is not that popular like Facebook and Instagram but it is still relevant for influencer marketing.
Many studies say that people rely on influencers for products and brand credibility on this social media network.
Linkedin is a network for professionals like employees and recruiters. You can manage your professional profile on this platform. Millions of people, especially professionals from all around the world are connected through this network.
Said that Linkedin is also a great place for influencers to promote and advertise a brand or product.
Tik-Tok is becoming popular among the young generation especially. It is a video sharing platform from mobile. It is the future of influencer marketing and it is one of the latest influencer marketing trends in the field of influencer marketing. Here find out about TikTok vs Youtube.
Conclusion -(Influencer Marketing Trends)
First, you learned what influencer marketing is and how you can plan out your influencer marketing strategies.
After that, you learned how to find the right influencer to promote your brand. And various platforms and tools to find them.
Then you learned about how to become an influencer and latest influencer marketing trends in 2020.
And finally, you learned about top platforms for influencer marketing and some of the top social media platforms for influencer marketing in the world.
In this article, you learned all the key aspects and major factors of influencer marketing.