SEO refers to an activity that is an important factor of digital marketing it is a practice to improving your website performance. The main purpose of SEO is to provide ranking to your site by SEO practices and increasing traffic so that many web-users can come to your site.

what is search engine optimization

There are 3 different kinds of SEO strategies-

  1. On-page SEO
  2.  Off-page SEO
  3. Technical SEO

What is On-page SEO?

On-page SEO means optimization of your site is in your hand, you have a full module of your website structure. In your own way, you can optimize content, videos or images, keyword to rank the position of your site. You control the quality of the content and meta tag, meta description of your content.

What is Off-page SEO?

Off-page SEO is the type of search engine optimization you increase ranking and page rank with having work outside the boundaries of your website. Like back-linking, social media marketing, and others.

What is the technical SEO?

Technical SEO is the most important part of SEO and without this, you can not rank your site, This cover some crucial term like SSL certificate, Crawling and indexing of your website. Optimizing a framework of the website is the work of technical SEO.

A career in search engine optimization

  • As you know that every business is trying to promote their product or services via different strategies. From different strategies, SEO is also the option that you can choose for a career path. Business demand for SEO experts and digital marketing experts for their growth of the business. Many seo training institutes in delhi and all over India provide you the best training and you will learn all SEO basics to advance.

What is the main difference between on-page & off-page SEO?

On-page SEOOff-page SEO
If you make changes in your website by input images or videos or improving content’s quality then it refers to on-page SEO.

Example:- posting content on your site, Images or videos, meta tag and meta description, snippet, and other.

If you do optimization of your website without working on your site’s structure then it refers to Off-page SEO.

Example:- Linking, social media does not affect your site’s framework but helps in boosting your search engine ranking.

 

What are the Strategies of search engine optimization(SEO)?

  • Choose the right keywords while creating the content you should put the keyword in your content because the keyword is the only major key for customers to reach your site.keyword research

What does the meaning of choosing the right keyword?

Right keyword means

  •      Your keyword should be relevant to your products or services you offer.
  •      Your keyword should be in demand
  •      Most important it is in competition
  • Create good quality content it is the basic need of every website to rank your site on search engines, without content you can not optimize your site SEO. This is the way to reach to customers but most important while creating your content.
  • Content must be informative, and easy to read.
  • Always create content on a wide search topic on search engines after analyzing the internet.
  • Follow google’s guidelines for indexing your content on search engines.
  • Make it mobile-friendly a website must be mobile friendly and also google gives this preference because using of mobile phones has become the basic need of everyone. More than 80% of people searches on their mobile’s search engine. It is to be considered as an important point that your site’s structure and pages of your site, content, images or videos should be clearly visible as in desktop or system.
  • Build backlinks Link is the clickable link when you click on the link you redirect to other sources of page or website, even the same page of your site. Backlinks help in boosting up your site ranking on the search engine result page(SERP).
  • SSL certificates Only making a website and creating a good structure of the site is not enough. A website owner wants the security of a site because it could be hacked by someone. Google notices this cybersecurity if it hacks then Google can penalize your SERP on your site.
  • Use Schema Markup This should be installed on your website because it attracts the web users to your site. Schema markup gives useful information to the users it is just like star rating or product rating of your site that can attract users without reading the content.

Apart from this other also SEO strategies but mentioned above are the basic and important for SEO to increase your site ranking and heavy traffic.