Online reputation management (ORM) is a practice of planning and strategies and a public relation term. Basically, it is a process of influencing and controlling for small businesses and large businesses as well. Public opinion is important for a business so ORM helps to drive people’s opinion about a product and services of a business. ORM helps to mitigate the negative viral videos effects and creates better and proactive marketing strategies. It uses positive material or pushes negative material of a site. These days social media management has become a big part of ORM because there many people who use social media platform and participate in it. And it is the most popular platform that has many features where instant help creates significant changes in a specific firm’s reputation.