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Fundamentals of Digital Marketing – A Beginners Guide

With the change and development of modern technologies, everyone is adopting new strategies to promote their business. Digital Marketing has become a new way of doing business and has changed the nature of modern business. Digital Marketing simply means marketing your products and services through digital mediums.

It is the term that contains all the marketing strategies (SEO, SMO, Email Marketing, Website Design, Affiliate Marketing, Freelancing, etc). Digital marketing is a very vast field that includes lots of parameters. If you are new to this field then first you need to get clear about the fundamentals of Digital Marketing. In this post, We are going to talk about the absolute basics of marketing in the digital world. So, let’s check out what Digital Marketing actually is.

Define Digital Marketing

Digital Marketing is the process of promoting products and services through digital mediums (Internet, Mobile devices, Social media, etc). In the last couple of years, it has become one of the most popular buzzwords.

It is a new way of approaching customers and a new way of understanding the customer’s behavior as compared to traditional marketing. For instance- you are the marketer and promoting your store offline, you will only be able to reach a limited number of customers but if you are promoting your business online using Digital Marketing strategies then you will be able to connect a high range of customers as your business is online visible over the internet all over the world.

Through Digital Marketing you can reach a number of customers by performing effective digital marketing strategies. You can get the following benefits after adopting digital marketing strategies:

  • Wider Outreach
  • Cost is low compared to Traditional Marketing
  • The selling Cycle will be reduced
  • Easy to measure results
  • Builds brand loyalty
  • Stimulates Sales
  • Retail Customers

Creating Digital Marketing Strategies for Your Website

There are some of Effective Digital Marketing Strategies which will help you to boost your business:

  • SEO (Search Engine Optimization) – SEO is the process of performing optimization techniques to increase the ranking of a web page over the Search Engine Result Page (SERP). In simple terms, SEO means making changes and optimizing your website’s content and design to look more attractive to search engines.
  • SEM (Search Engine Marketing)- It is a type of Internet marketing that is done to improve the visibility of a web page over the search engine through paid advertising. In SEM marketers do aggressive marketing to achieve higher ranking to get pay-per-click listings.
  • SMO (Social Media Optimization)– SMO  is the process of spreading awareness and generating viral publicity for products and services by using Social Media Platforms. Basically, it means the creation of online content that is likely to be shared through social networks like Instagram, Facebook, Twitter, etc.
  • SMM (Social Media Marketing)– SMM refers to Internet marketing whose main aim is to produce the content that users will share on Social Media platforms to increase brand awareness and broaden customer reach.  It uses the benefits of social media platforms as a tool for marketing and promotion of products and brands. 
  • Affiliate Marketing– It is one of the Sales tactics in which the business owner allows others to promote their products and services by targeting the same audiences and per sale they ( the website who are promoting their products) get commissions. In simple terms, it is a type of performance-based marketing in which the company gives a commission to the affiliates for bringing customers by doing their marketing efforts. 
  • Email Marketing– It is a form of marketing that includes sending commercial messages to a number of users via email. Email Marketing is one of the highly effective forms of Digital Marketing strategy for sending emails to customers. It includes the promotion of brands and increases sales by interacting with customers through emails. 
  • Video Marketing– In video marketing, marketers promote their products and services via videos. It increases engagement on social channels and other digital platforms. Video marketing can be used for everything from building customer support to promoting products and services.
  • Content Marketing– It is the type of strategy that attracts customers through attractive and interactive content. It involves the creation and sharing of online materials (blogs, videos, social media posts, etc). Content Marketing is the strategic market whose main aim is to create and distribute valuable and relevant pieces of information to attract a number of users, ultimately driving profitable customer action. 
  • Pay-per-click Marketing– Pay-per-click is also known as Cost-per-click. It is a type of traffic that drives traffic toward a website. In this type of marketing, the advertiser pays the publisher when the ads are clicked. Pay-per-click is the type of digital marketing strategy in which the business owner publishes their ads on a search engine to generate clicks to your website rather than getting those clicks organically.

Top Areas Where We Use Digital Marketing

Digital marketing plays a very important role in promoting brands and services. Digital Marketing is a tactic that is used in every field from business to Schools. Due to advancements in technology, more people are now going online for their consumption of various content and media. As we all know that most of the users are spending their time online. They prefer to purchase or consider most of the things online. It is very difficult for traditional marketers to connect with a large number of users at a time. Everyone wants to connect a large number of users at a time and for this, they are using Digital Marketing  Strategies. There are many areas where we use Digital Marketing. Some of them are as follows:

  • Small Business
  • E-Commerce
  • Law-Firms
  • Healthcare
  • Dealerships
  • Entertainment
  • Moving Companies
  • Blogging Sites


Digital Marketing has such a large number of alternatives and strategies related to it, you can get creative and try different things with a variety of advertising strategies on a budget. People know about Digital Marketing but many do not know the fundamentals. Knowing the fundamentals of Digital Marketing will help you to plan a better Marketing Strategy. 

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