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How To Get Likes On Instagram And Maximize Brand’s Visibility In 2024

Today, most brands have created Instagram business accounts to market and promote their products and services. If you want to cope with the current pandemic situation, a marketing strategy is important for brands to stay in business and keep making sales. However, brands must brush up on their Instagram SEO skills as that will help enhance their engagement and discoverability. There are several ways in which brands can optimize Instagram SEO and improve their content. Therefore, we have provided some strategies on how to get likes on Instagram and maximize your brand visibility.

Getting likes on Instagram can boost a brand’s visibility. According to the Sprout Research Index, Instagram is one of the most popular social media networks. When a post gets a lot of likes, it gives a signal to the algorithm that the content is engaging and relevant. Also, it will be more likely to appear at the top of the feed and reach a wider audience, which increases the chance of engagement and potential customers. 

Maximize Brand Visibility On Instagram By Getting Likes On Your Instagram

Also, Instagram likes and followers from them can help a business build its brand. This can lead to more followers, customers, and ultimately, more sales. Getting a high number of likes shows social proof that indicates to potential followers and customers that the business/brand is popular and trustworthy. 

Overall, getting likes on Instagram is a key strategy for brands to increase their audience and build trust on the platform, which can ultimately lead to greater success. So, let’s look at strategies by which you can get likes on Instagram and maximize your brand’s visibility.

Optimize Your Instagram Profile

Optimizing your Instagram profile helps you to rank high in Instagram search results and content feeds. So, let’s look at some tips to optimize your Instagram profile:

  • First, convert your account into a “Professional account”
  • Choose a relevant and high-quality profile picture that represents you or your brand. 
  • Write a short and engaging bio that includes keywords and highlights your personality and make sure it represents your brands well. 
  • Include a call to action in your bio that encourages engagement such as “Follow for more tips” or something. 

By doing these things effectively you can optimize your Instagram profile which can lead to getting likes with more visibility, more followers & more engagement.

Take High-Quality Photos And Videos

Taking high-quality photos and videos is an essential skill for getting likes on Instagram. Here are some tips to take great photos and videos: 

  • Choosing the right equipment, such as a quality camera or smartphone with a good camera. 
  • Focus on lighting and composition for creating better visually appealing images while taking images or videos. 
  • Always practice editing your videos and images to make them better and more engaging
  • You can adjust the brightness, contrast, and color saturation by editing to make your images pop, and use filters or other effects sparingly.

With best editing practices and giving attention to details you can take high-quality photos and videos that will stand out on social media and can get likes on Instagram.  

Post Consistently And At The Right Times For Your Audience

After creating high-quality content your next work is posting. Posting should be consistent and at the right times according to your audience for increasing your visibility and engagement on the platform. Here are some tips to optimize your posting schedule:

  • By using Instagram’s built-in analytics tools you can find out when your followers are most active. Posting according to your audience can get likes on Instagram.  
  • Create a content calendar to plan and record your content in advance for posting consistently by ensuring you always have fresh content to share. 
  • You can schedule your post in advance by using scheduling tools to streamline your posting process. Tools like Later or Hootsuite. 

While posting consistently don’t forget to make posts relevant, informative, and engaging to your audience. By following these guidelines, you can increase your reach and engagement to get likes on Instagram.

Use Hashtags Strategically To Reach New Audiences

By using Instagram hashtags in your post’s captions you can get likes on Instagram from more users. When you use hashtags your post will appear on the page of that hashtag which will make it easier for people to find your posts. So, here are some tips for using Hashtags:

  • To reach new audiences, you should research popular and relevant hashtags. You can use tools like Hashtagify to find popular and trending hashtags according to your niche.
  • Since you can use multiple hashtags in one post, use a combination of general hashtags and niche-specific hashtags to increase your visibility.  

Always remember hashtags can be very effective in reaching new audiences but it is also important not to overuse them. 

Engage With Your Followers To Increase Loyalty And Interest

One of the best effective strategies to get likes on Instagram is by engaging with your followers to increase loyalty and interest in your audience. Follow these tips to engage with your followers:

  • The best way to engage with your followers is by replying to their comments and DMs, whether they leave a positive or negative message. This shows that you value their feedback and engagement.  
  • Engage and build good relationships with other users from the same niche as yours by liking or commenting on their posts. 
  • For building more personal connections with your followers you can make posts of behind-the-scenes glimpses of your brand.  

Building a good relationship with your audience takes time and effort.  By consistently engaging with your followers, you can increase their loyalty and interest in your brand as results will show you in your likes & comments counts. It will also help you in your brand’s online reputation management. Below we have mentioned some more effective ways to engage with your audiences. 

Use Instagram Pods And Engagement Groups To Boost Engagement

Instagram pods and engagement groups are virtual communities where their members show support by appreciating each other’s content through liking, commenting, and sharing. Joining these groups can help in boosting engagement on your posts and increase your visibility on the platform then can get likes on Instagram posts of yours.

Use Instagram Stories to engage your audience in new ways

A great way to engage with your audiences is through Instagram stories. You can use various trending features such as polls, questions, and quizzes to encourage your followers to interact with your content. Also, you can show them behind the scenes and give them daily updates on the brand in your stories. By creating engaging and interactive stories, you can increase your reach and build a stronger connection with your audience. 

Analyze Your Instagram Metrics To Understand What’s Working

For knowing which strategy works best for your brand you can look into Instagram metrics by analysis tools. Instagram metrics can help a lot in knowing how your content is doing and the responses from audiences. 

  • Use Instagram’s built-in analytics tools to track your account’s performance.
  • Track Instagram follower growth rate by analytics tools to evaluate the impact of your content and strategy so, that you can change your strategies accordingly.
  • After analysis adjust your content strategy and posting schedule accordingly based on your engagement rate to optimize engagement with your audience.
  • Analysis should be done on a regular basis continuously.

By continuously assessing and adjusting your strategy, you can optimize your account’s performance and reach your targeted audience more effectively by which you can get likes on Instagram. 

Run Instagram Contests And Giveaways To Increase Engagement

Running contests and giveaways is a fun way to increase engagement and get likes on Instagram posts of yours. It will help your brand to reach a larger audience and can generate excitement around your brand. 

  • The first step is choosing a relevant and desirable prize for giveaways that the audience will want. 
  • You should set clear rules and guidelines for entry in contests or giveaways so that they can run smoothly. 
  • You should promote this contest and giveaways on your Instagram feed and Stories to reach a larger audience.

By running Instagram contests and giveaways, you can increase engagement, and attract new followers that will get likes on Instagram quickly. 


Getting likes on Instagram takes time and effort, but it’s worth it if you want to increase the visibility of the brand and a large base of loyal followers. An increase in loyal followers can get likes on Instagram in larger numbers, you just have to follow the above strategies such as optimizing your profile, posting high-quality content, using hashtags strategically, engaging with your followers, analyzing your metrics, and using Instagram Stories creatively. The same strategies can bring you likes on Instagram and Facebook as well. Do not forget to change your strategies after completing the analysis.

How Often Should I Post On Instagram To Get More Likes?

Well, it depends on your audience, as it’s important to post consistently and at the right times for your audience. Determine the best time to post for your specific audience so, that you can get likes on Instagram quickly.

Can I Earn From Getting Likes On Instagram?

Yes, it’s possible to earn from Instagram likes. By building a strong following, you can attract brands that may pay you to promote their products and services which is called affiliate marketing. Or if you are a brand then promote yourself that will bring you sales.

Why Are Likes Important On Instagram?

Likes are a way for users to show their appreciation for your content, and it also helps to increase the visibility of the brands. Posts with more likes can reach a wider audience.

Can I Measure The Success Of My Instagram Strategy?

Yes, you can measure the success of your Instagram strategy by tracking your engagement rate and follower growth. Also, you can use Instagram’s built-in analytics tools and can adjust your strategy accordingly. 

What Are Some Effective Instagram Hashtags To Use For Getting More Likes?

Effective Instagram hashtags mean choosing popular and relevant that are in trend, as well as your niche-specific and branded hashtags. You can increase your reach and attract more engagement to your posts by researching and using mixed types of hashtags.  


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