Today, most brands have created their Instagram business accounts to market and promote their products and services. If you want to cope with the current pandemic situation, marketing strategy for brands to stay in business and keep making sales. However, brands must brush up on the Instagram SEO skills as that will help enhance their engagement and discoverability. There are several ways in which brands can optimize Instagram SEO and improve its content. Here, we have explained how can you get likes on Instagram and maximize your brand visibility.
Can you buy likes on Instagram?
There are more ways than using hashtags to enhance your Instagram SEO. But before that, you can add more likes and followers to your business account. You can always implement tactics to increase your Instagram likes and followers organically. But that might take some time. And in the meantime, if you want to add more likes and followers, you can get in touch with service providers that can help you buy likes on Instagram. That aside, other strategies to level up your Instagram SEO are:
Instagram Search is the directory for each account on the website and app. It works similar to a Google search using which you can discover and find locations, Instagram accounts, and hashtags. Many customers share that they don’t purchase a product without searching for it on Instagram. It is essential to know the way Instagram showcases search results.
Simply put, the search results on Instagram depend on multiple factors that comprise of people, you associate with the following. It also depends on the videos and images you have liked on Instagram. However, it also depends on the keywords. Like Google, as you do a keyword search on Instagram, it crawls through various accounts and showcases essential outcomes.
- It would be best if you used hashtags like keywords
When you use targeted, relevant hashtags on the stories and posts, you can come across a new audience on this platform. It also leads to increased followers, engagements, and consumers for your business. The impact that the Instagram hashtags have on enhancing discoverability gets compared with the way keywords can improve your website SEO.
Do you have a keyword for which you want to rank high on Google? For this, you have to generate content that gets optimized for specific keywords that you use on your website and corporate blog. That is how your followers and customers are going to find out! When you are on Instagram, the same principle is on work. Is your business account on Instagram public? If yes, you can add hashtags and share the post. It will make your Instagram post available to the concerned hashtags.
The hashtags get used for discovering new content. When you use correct hashtags, you get noticed by your target audience, regardless of whether you have connected with them. Also, the hashtags have several other uses than enhancing discoverability. Brands have been using it for running marketing campaigns, community building, researching your audience, and source user-generated content. Hence, brands must create a well-designed hashtag strategy. Else, you can miss out on useful scopes to optimize the account and generate increased follower and user engagement.
- Create descriptive captions
You can search for Instagram posts through location tags and hashtags. Additionally, you can also maximize the content discoverability by creating descriptive and relevant captions. And before you discover how to go about it, you need to know the way the Explore page works. Like the Instagram feed, you also have the Explore page algorithm, which can help observe and learn from the user behaviour on the app or website. For instance, it knows about the accounts you follow, the posts you comment, and like to provide more content according to your preference and likes.
Each user Explore page is different than the other. It gets customized based on what you browse and posts on Instagram. It also depends on your current location and your recent content shared. How can you use this for captions? Recently, Instagram had shared how it uses machine learning to determine the content that might get showcased on the Explore page. While making the content suggestion on Explore, you must know that it focuses on the relevant accounts as per the user’s interest instead of searching for all individual posts. That means, when you have shown interest in latte art, you will find Instagram taking the cue to provide content related to latte art.
Hence, brands can create detailed, catchy, and descriptive captions so that their content flashes to exact and almost exact searches. Make sure that the caption is precise, accurate, and descriptive in a non-complicated way. It shouldn’t be ambiguous and easy to understand, as well.
Brands have witnessed increased recall value and discoverability by optimizing Instagram for their business accounts. It has helped them level up their online presence and gain more clients and make profitable sales. Following the tips mentioned above, you can attain the same as well.