Google AdWords is an effective advertising platform that enables businesses to reach their target audience and raise brand awareness in a short period.
Still, it’s not easy to increase CTR and conversion rate just by selecting keywords and config the campaign. Google added more features to AdWords to boost results and to improve CTR you must make use of them.
Google’s recent change in ad ranking algorithm is changed now you can’t get results just by throwing money. You have to work on your ad campaign and make changes to improve your CTR which will increase your conversion.
How to Improve CTR in Google Adwords
It is not easy to improve your CTR suddenly it is a gradual process there are ways you can make your campaign better.
I will tell you 7 tips to improve your Google AdWords CTR which will bring you more understating of how to set up your Google AdWord campaign in a better way.
1. Analyze Your Competitor
If you want to surpass your competitor then undoubtedly you have to analyze them. How they are running ads for their product and service.
You can add those aspects that your competitor did not implement on it by analyzing them. Even you can steal the right keyword to add to your ads. if you are a newbie AdWords runner then you can take ideas from their ads like title, meta, and extension.
2. Your Ads Title Should Be In Capitalized Case
Well, it is most obvious to make your title and description in a capitalized case as it looks more natural to the human eyes. Also, it works to increase your AdWords CTR as reported by the workstream report.
With the title and meta in capitalized case, you should also focus on the length of the title and meta. Keep in mind – your title should be 30 characters and your description 90 character. So try to put the all-important aspect of your product, and service in your title and meta. “Your title and description should be able to convey important things to the users without being too long ”
3. Add Relevant Extension
There are so many extensions that make your ads unique from those of other advertisers. For example, some specific digital marketing extensions let you make your ads look larger, improving CTR in Google searches.
Already, many ads are running on SERPs, so if you want to surpass them, you have to use relevant extensions for your related product, service lead, etc.
In the below example, the advertiser effectively used an extension to show additional information about their services below the title and meta description.
Below are all types of extensions with detailed information:
Structured Snippet Extensions
It highlights every aspect of the product and service. For example, if you are selling a T-shirt, you will list all the varieties of your T-shirt. Basically, it adds value to your ad by showing related products as structured snippets below it.
Call Out Extension
Call out extension has been recently added by Google. A major advantage of this extension is that customers can easily contact you after clicking on your contact number. This extension has become more important in today’s world as more and more people access Google on mobile devices.
Directly, it will enhance your CTR as well as your sales.
Sitelink Ad Extensions
Sitelink ad extensions allow advertisers to add more clickable links to their Google AdWords ads, providing users with direct access to relevant pages on their websites. This can improve ad relevance, increase CTR, and ultimately drive more conversions.
Review extensions provide social proof and credibility to Google AdWords ads by showcasing positive reviews from reputable third-party sources. This can improve ad relevance, increase CTR, and drive more conversions.
4. Focus Your Targeted Keyword On Google Ads
Targeting the right keyword in your ads is one of the most critical aspects of improving your CTR as well as your conversion rate. If you ignore it, then your CTR will be poor, and ultimately you will miss the opportunity to get more sales. Therefore, put the relevant and right keywords in your title, description, and URL.
Although very basic, this is one of the most stupid mistakes one can make while using Google Ads.
Don’t miss the negative keywords (negative keywords are those keywords that you don’t want to show your ads that search that keyword).
Every newbie forgets about the negative keyword, which can be very bad for your ads. Your money will be wasted if you don’t add a negative keyword before running ads. So be careful of irrelevant keywords.
5. Quality score
In simple words, a quality score is an estimate of the quality of landing pages, ads, and keywords. A higher quality score reduces your price and enhances your CTR, as well as giving you a better position on the SERP. In the past few years, Google has repeatedly emphasized the improvement of the user experience. The landing page, which is easy to access and provides what users are looking for, is going to get a better quality score.
In an experiment in which ads that have a better quality score than others are shown, the chances of getting the top ads will increase. So getting higher quality is not a simple task, but after improving the quality score, surely your ads will give you more sales, leads, and many more things.
6. Use Negative Keywords
Provide a list of negative keywords in your Google Adwords campaign. Those keywords are not related to your products or services, and when you add them to a Google Adwords campaign, it won’t show your ads to the people who search for those keywords.
It will reduce the cost per click of your ads and also increase your click-through rate because those keywords don’t give you any potential leads.
7. Narrow Down Your Target Audience
If you are not using search or keyword-targeted adverts, or if you are but are also using audience targeting, you should reconsider your audience targeting strategy. You can adjust your ad messaging to better resonate with your target clients and enhance your click-through rate by narrowing your audience to more specific demographics. Even if your overall click volume does not rise, you can potentially improve the quality of the clicks you receive by targeting a more focused audience.
You now know the most effective techniques to increase your click-through rate in Google Adwords. Try these strategies and see if they work for you. Follow each step to improve the number of impressions and clicks on your advertising, lowering your cost per click and increasing your conversion.
When you start your AdWords campaign, you will discover the best optimization opportunity, and you can use these 7 tips to improve your click-through rate.