Marketing has been dominating the world for ages. Now, with the advancement in modern technologies the world has totally changed. Nowadays the internet and digital technologies rule the world. However, the traditional way of marketing is still relevant. That is why digital marketing vs traditional marketing is a relevant topic in 2020.
If you have just started a business and are wondering what type of marketing you should go with digital or traditional marketing. And you can only invest in only one type of marketing due to your budget. Then you must know the pros and cons of both digital marketing and traditional marketing.
Traditional marketing is marketing that uses offline methods. Digital marketing, on the other hand, uses online platforms to market. These both are a form of targeted marketing.
What is Traditional Marketing?
Traditional Marketing is about promoting and advertising your brand or products through traditional methods like print ads in newspapers and magazines, radio ads, television ads, direct mails, flyers, broadcasts, outdoor advertising( ads on billboards), etc.
Traditional marketing has been being used for centuries and it is still relevant in today’s digital world.
Still, big brands and companies use TV and radio commercials for marketing. You can see big brands like Amazon and Myntra advertise their product in newspapers and TVs.
Offline marketing is not irrelevant even in today’s digital world.
Pros of Offline Marketing
Easy reach to the local audience
With traditional marketing, you can target local people more easily and efficiently. You can use radio advertisements in a particular area or you can put flyers or direct mails to some selected number of areas or colonies to promote and advertise.
Easy to understand
Hard copies or physical material is easy to understand for people. Most people can mentally process information way easier and faster through hard copies like flyers or ad posters than digital means. Many studies and researches have proven this fact that people find it easy to read hard copy or physical material.
Can Preserve the Material
This is another advantage of offline marketing that you can keep the advertising material like flyers and direct mails for later. And you can read them any time you want to read.
Offline marketing is also useful for people who do not use the internet or spend less time on social media or other online platforms.
Cons Of Traditional Marketing
Can Be Expensive
Offline ways of advertising often prove very expensive. You spend a lot of money on printing ads and then also pay for posting them in newspapers or magazines. If you advertise via flyers or direct mails then you have to hire someone to deliver them.
Overall you pay a lot of money to different people for different work for the same product. That is why it makes it harder for small businesses to run marketing through offline means.
Less Interaction With Consumers
This is one of the main disadvantages of traditional marketing. There is no room for customer interaction and reviews in offline marketing.
If you do not interact with your customers then how you are going to know their likes and dislikes. For example, What kind of stuff they are looking for and accordingly you can provide products that they want to buy.
Results Hard To Measure
In offline marketing results and performance of your brand or business is quite hard to measure and track. With this downside, it is going to be hard for you to analyze business progress or business loss and the various reasons behind them. If you can not measure or know what are the reasons that are costing you then how you are going to fix them.
Less Value Provided to Audience
In traditional marketing, it is found that less value is given to customers. The main focus is on ways to increase sales and revenue. In offline marketing, people do not get solutions to their problems. On the other hand, online marketing provides value via content marketing and by providing other solutions.
Fewer Choices to Audience
In offline marketing, people do not get options to tell what they want. People have limited choices. For example, you like reading flyers but you are getting that ad through a billboard. Or you may like ads through radio or TV.
Can’t Edit the Ads
You can not make any changes or edit an ad once it is out. For example, if you print the discount percent wrong by mistake then you can not edit it. Once these ads are out you can not do anything. And that is also the reason why many people think offline marketing is unreliable.
What is Digital Marketing?
Digital marketing is about marketing online via various digital technologies and platforms. For example, using various social media marketing platforms like Facebook, Twitter, LinkedIn, and Instagram, search engine optimization, email marketing, PPC ads, affiliate marketing, etc.
Digital Marketing is the present and future of online marketing. Nowadays if you want to be heard and viewed then you can not do this without online marketing. That is why digital marketing vs traditional marketing becomes more interesting.
Pros of Digital Marketing
Track Progress Easily
You can measure and track the performance and results of your business more easily and efficiently. In digital marketing online tools like Google Analytics help you analyze and measure the direction in which you are business and sales are going.
Based on this data you can figure out the reasons and causes of your success or failure. When you have this data then you can work on fixing the weak areas of your business.
This is one of the most significant benefits of online marketing that you can record all the data and get instant results.
Full Control Over Audience
In online marketing, you have total control over your targeted audience. You can target particular people with certain age limits, likes, and dislikes. You can also target the local people as well as an international audience.
For example, if you sell something hippy or trendy that youngsters like or college-going students like. Then you only target the age group between 17y to 22y.
This gives an edge to online marketing over offline marketing.
More Interaction with the Audience
One of the benefits of digital marketing is that you can know the likes, dislikes, interests, and needs of people. This is achieved through reviews and feedback from people on your article, blog, or video.
Interaction with the audience is necessary for better results and sales for your business. The more you interact with the audience the more you get to know them better and that’s how you are going to give the best services.
Provide Value to Customers
Digital marketing often gives more value to the customer through various types of content marketing strategies and solutions to their problems. In online marketing, you have all the data and tools to analyze pages and know the likes, dislikes, and reviews of your customers.
And when you provide a solution to their queries they feel valued. This is beneficial for both the customers and the seller.
People Have More Choices
In online marketing, people have more choices. For example, some people like to read blogs and articles or others like watching videos. In online marketing, people get to choose whatever they prefer easier and better for them.
Digital marketing is not that expensive and any business can afford online advertising and promotions. This levels the playing field and makes it easier for small businesses to compete with larger businesses through digital marketing strategies and techniques.
Go Viral Easily
Your blog or business can go viral or become very popular in a short amount of time through online marketing. Social media has made the world smaller and you will be heard worldwide in no time. For example, nowadays Tik-Tok is very popular and people are becoming popular using this.
Cons Of Digital Marketing
Online marketing is dominant and popular but at the same time, it is not secured. There are always possibilities of cybercrime, scandals, cheats, frauds, etc in online marketing. Your personal information can be misused. Every time you made an online transaction, your credential account or credit card details could be leaked.
Digital Marketing is a field that is progressing continuously and with progress comes changes and updates. Google makes up to 9 updates per day and this brings new challenges to the developers, marketers, and users. They take time to understand and get used to these new updates and changes.
Ease of Use
Many people do not know how to use mobile phones and the internet. They still rely on traditional methods like newspapers and television. That is why for some people online marketing and advertising are not beneficial.
Online marketing is time-consuming. People spend a lot of time on social media and the internet. Marketers spend hours and hours on their marketing strategies. It takes a lot of time and works for online marketing
Negative Public Reaction
In online marketing responses and reviews of people matter more than anything for the success of your brand. If your site has many negative responses or others are trying to defame your brand via false reviews and responses then it is not good for your business. It can severely hurt your sales and business.
Easy to Steal or Copy
In digital marketing, anyone can steal or copy your strategies or marketing campaigns easily.
This is a very serious problem as you put in work to create something but anyone can come and copy your things. This is not good for your brand and reputation.
Digital Marketing vs Traditional Marketing- Which One is Better?
In today’s world, you can see that big brands rely on both types of marketing be it online or offline. They use online platforms to advertise their products. And at the same time, they do not ignore the importance of traditional marketing also. When we talk about digital marketing vs traditional marketing, this is a very important fact to note.
Both digital marketing and traditional marketing have their pros and cons. In some cases, you will find online marketing convenient and vice versa.
For example, If you want to target the international audience then you can not go with offline marketing. And similarly, if you want to reach the local people easily then you can do this advertising through flyers and direct mails etc.
Nowadays, more people go for digital marketing because the majority of people use the internet and social media. It is easier to target your audience on these platforms easily and more effectively.
However, many people still prefer the traditional methods of advertising. Because there are still many people who watch TV, listen to the radio, and read newspapers.
It is not about better or best. It is about what is useful and will bring you sales and revenue. Because that is the main goal of any marketing or business.
What we are seeing is that people are using both digital marketing and traditional marketing to advertise and generate sales.
Conclusion -(Digital Marketing vs Traditional Marketing)
Digital marketing vs traditional marketing is a clash of two ways of marketing. In today’s world where technology rules traditional marketing still matters and plays a very good role in generating sales. That is a very good point for offline marketing.
Online marketing is the dominant and popular trend without a doubt now. And you can not get better results without digital marketing.
Both digital marketing and traditional marketing have some benefits and flaws. But at the end of the day, what matters most is what type of marketing, be it online or offline, is bringing sales and revenue to you.