Digital marketing is a very broad field and affiliate marketing is a branch of digital marketing. However, both digital marketing and affiliate marketing have different features and aspects when it comes to online marketing. Both of these fields are constantly evolving and there are a good scope and future for these two fields. You can get several earning opportunities by being part of one of these fields. You can earn passive income via affiliate marketing. Digital marketing is a vast field and there are a lot of earning opportunities job profiles in this field also. Why digital marketing vs affiliate marketing? Because these are the most popular and dominant trends nowadays.  

Both of these fields are a very important part of online marketing. They are what dominating online advertising and promotions. 

What is Affiliate Marketing?

In simple terms affiliate marketing is earning money through promoting or advertising products. You get paid if people buy that product through your promotional sources. 

Affiliate marketing mainly consists of three main players, the merchant( product on owner), the affiliate marketer( product promoter), and the customer ( product buyer).

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The merchant

The merchant is the creator, owner, or seller of the product. You could be a merchant if you create some sort of product to sell or you could own a big brand like amazon etc. In simple words, if you have a product or service to sell then you will be called a merchant.

How to become a merchant?

For becoming a merchant first thing you should have a vision or idea. This could be making trendy t-shirts for youngsters or it could be starting an educational institute. It could be anything with the main purpose of generating sales. 

However, coming with a thought or idea is not an easy task. You could choose something you’re already interested in and see if that thing is actually in popular demand. 

You have to create a product or service that solves people’s problems or help them to find their solutions.

The next is to approve your idea by evaluating it. For example, if you are going to produce trendy t-shirts then you should know that your targeted audience would buy it or not.

And the final step is to create the product. You have to find ways to produce that product. 

And when you are done creating that product you have to find an affiliate marketer who would promote your product in order to get you sales.


The Affiliate Marketer

The main role of an affiliate marketer is to promote or advertise the products of others to generate sales and earn commission per sales. 

As an affiliate marketer, you get a link from the company whose product you have to promote and when someone buys a product through that link you get the commission. It is this simple. However, you must have an audience that is going to buy through your link and creating an audience takes a lot of time.

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How to Become an Affiliate Marketer?

You want to become an affiliate marketer then you must start keeping an eye on products in your niche and start giving them good genuine reviews. Your feedback should sound original and relevant to that topic. You can not sound like you are only there for-profit purposes.

You should start writing blogs, tips, comparisons, etc. Find out is popular and then write on those topics a quality content to increase traffic. You can also start a Youtube channel. 

As an affiliate, you must have a huge list of emails. This helps to promote the right product to the right people at the right time. You can get emails by using tools like Hellobar etc.

You can also use live webinars to promote and advertise your products. And at the same time engage your audience. 

Now you must know various affiliate networks to get affiliate campaigns and programs.

Affiliate Networks

Domestic Networks


Amazon is a very good online platform to begin your affiliate marketing. It is a trusted brand and you can earn well at this place. 


This e-commerce platform provides data about popular products that sell fast and easy. It helps you make a better marketing decision about what product is working or not. It provides the best stores.

They provide various tools to achieve business goals faster and more accurately. It is a good site for marketing tools that come in handy while promoting or advertising.


 It is India’s leading affiliate network and provides some of the best affiliate services in this field. 


It is a digital marketing agency and affiliate network that provides various affiliate programs. It is located in  Delhi.

This is also a good affiliate network with a strong marketing team. It provides help to publishers and sellers. 

International Networks

This is one of the world’s biggest and established affiliate networks for marketing to help you achieve good growth. 

This is also the best international affiliate support provider and you can get some of the best affiliate campaigns from here.

It is also a fast-growing affiliate network in the world. On this platform, you would get help no matter if you’re an affiliate or advertiser.


Gumroad is a very useful business tool for selling and advertising. It is very popular worldwide and trusted at the same time. It is a very high-quality platform for an affiliate marketer. 

Digital marketing and affiliate marketing

What is Digital Marketing?

Digital marketing is marketing through advertisements on various online platforms through digital means and digital technologies. For example, social media, search engines like google and yahoo, mobile apps, Computers and laptops, PPC, etc. 

Digital marketing is a very broad topic and it has various aspects including affiliate marketing. 

Search engine optimization, social media marketing, content marketing, PPC, email marketing, affiliate marketing, etc. are all part of digital marketing.

Search Engin Optimization 

SEO is a very important component of digital marketing. Seo is about increasing the ranking of a website in search engine results. You rank in top pages then it increases traffic to your site and that increases your chances of turning visitors into customers.

Seo is like the backbone of digital marketing and anyone in digital marketing can not overlook the importance of seo.

Social Media Marketing

Social media marketing is promoting and advertising a product or service through various social media platforms like Facebook, Instagram, Linkedin, Pinterest, Twitter, etc. 

It is becoming very popular nowadays. You use various analytics tools to keep track of the performance of your social media campaigns. 

SMM is one of the most important parts of digital marketing. 

Content marketing

Content marketing is about building a strong relationship with your targeted audience by providing them quality content. This content should be relevant to the need of your audience. You have to create content on a regular basis for your audience. 

Content Marketing is a very good tactic to increase traffic to your site and build a strong targeted audience. 

Pay Per Click

PPC is online marketing in which you run paid ads and you pay for each click to your ads. 

In simple words, it is like buying traffic to your site rather than generating organic traffic. Google Adwords is the best platform for pay per click advertising by putting a bid on your targeted keywords. 

Pay Per Click is a very popular trend in digital marketing. 

Email Marketing

Email Marketing is about sending some sort of content like a newsletter to all of your subscribers via email. This can increase traffic and leads to your website. 

Just make sure the content that you send must be relevant and important for subscribers. That is why your content should be well written and attractive. 

Affiliate marketing

Affiliate marketing is about promoting a product and earn a commission if someone buys that product through your promotional tactics.

We have already covered this topic in-depth in this article. Affiliate marketing is a very important part of digital marketing. 

Affiliate marketing

Digital Marketing VS Affiliate Marketing- Difference Between Digital Marketing and Affiliate Marketing

Digital marketing is about advertising through digital means and technologies. On the other hand, affiliate marketing is about promoting other products to earn a commission every time someone purchases that product through you.

Affiliate marketing is about the relationship between a seller, affiliate marketer, and customer. These are the main three agents of this. 

In digital marketing, you could own a product. You could also promote it on social media or hire someone to do this for you. You could do seo of your site or hire an expert to do this. 

Finally, digital marketing is a very vast field and affiliate marketing is just a part of digital marketing. Whenever we talk about digital marketing vs affiliate marketing this is a very important point.

What should you choose Digital marketing or Affiliate marketing?

If you’re wondering what you should choose digital marketing or affiliate marketing then it depends on your interest and expertise. For example, if you are into social media or search engine marketing and have good analytic skills then without a doubt you should go for digital marketing.

And if you are good at convincing people and have problem-solving and decision-making skills then you can go for affiliate marketing also. 

Both of these fields are growing continuously and there generating tons of earning opportunities. 

Digital marketing and affiliate marketing are growing and prospering and you can not say this one is better and that one is not.

It is not about digital marketing vs affiliate marketing and which one is better. It all comes down to what you’re interested in and skilled in. There are good career opportunities in both fields. 

Digital Marketing VS Affiliate Marketing- Conclusion  

First, you learned about all the three agents of affiliate marketing respectively the seller or product owner, the affiliate or the product promoter, and the customer or the product buyer.

 After that, we covered digital marketing and its major branches like SEO, SMM, PPC, content marketing, etc. in this article.

We also talked about the difference between digital marketing and affiliate marketing.

And finally, we covered what you should choose digital marketing or affiliate marketing.

Digital marketing vs affiliate marketing is a very important topic in today’s world and that’s this article discussed key issues related to it.

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