The average adult in India and America spend around 3 to 4 hours on digital/electronic devices like mobile internet, desktops, laptops, etc. Digital technologies are advancing day by day and life of average joe is becoming more advanced and digital. Mobile, Desktop, Internet, social media, SEO, etc. are some of the key aspects of digital marketing that are changing the world of marketing.
We don’t even go to malls nowadays for shopping. Just lie down on the bed. Open an app shopping apps like Myntra or amazon. Go through popular brands. You just ordered your fave Nike shoes without stepping a foot outside. Easy delivery, easy return what more do you need.
This is an example of digital marketing trends in the current world.
Digital marketing or online marketing or internet marketing, have transformed the way we live, eat, work, and sleep.
This is a new era where digital technologies rule and dominate the world. In this article, you are going to learn about some of the key aspects of digital marketing.
What is Digital Marketing?
Digital marketing is about promoting and advertising a brand or product or service through digital means on various online platforms.
For example, let’s say you have a website that sells home appliances. Now you have to promote it on various social media platforms like Facebook, Instagram, Youtube, etc.
You have to improve your site’s ranking and visibility in search engine result pages by doing proper on-page and off-page SEO. Converting visitors into potential customers by providing quality content.
You can also run Pay per click ads or do inbound marketing for your products. You can send mails to potential customers about your products.
Many people are using phone marketing by sending messages and coupons to targeted customers.
This is all part of digital marketing.
Why is Digital Marketing so Important?
Gone are the days when people used to rely on traditional ways of marketing like print ads, direct mails, Billboards, etc.
Nowadays, the majority of people spend hours and hours on digital platforms. So, where is it better to target the audience online or offline? Online for sure.
You want to run your business successfully in today’s world then you can’t do it without online marketing. You need to make your presence on digital platforms to let people know about your brand or product.
Digital marketing is the present and future of any form of marketing. Everybody knows that it has made marketing way easier and efficient. That is why digital marketing matters in today’s world.
What are the key aspects of digital marketing?
Search Engine Optimization
Search engine optimization is a very important part of digital marketing. It helps to increase the ranking and visibility of a website in search engine results.
There are two types of SEO, on-page SEO, and off-page SEO.
On-page is about optimizing all the online features of your site like URL, title tag, meta description, etc. Doing keyword research for your targeted keywords. Optimizing images by compressing them and adding keywords in Alt tags.
Checking of sitemap is available or not. Fixing all the canonical issues etc.
Off-page is about creating backlinks in order to increase the domain authority of your website. It is also about promoting your site on various platforms. Responding to all the likes and comments etc.
You can not overlook the importance of SEO. This is one of the key aspects of digital marketing.
Social Media Marketing
Social media marketing or optimization is about promoting your brand or products on various popular social media platforms. Some of the most popular and effective platforms are Facebook, Instagram Youtube, Twitter, Linkedin, Gmail, Snapchat, etc.
Why use these platforms because the majority of people are spending hours and hours on these networks. They like, comment, and share content on these platforms This increases brand awareness, not only on the domestic level but worldwide.
Social media marketing is one of the key aspects of digital marketing at present. You can target the right people at the right place and at the right time.
Pay Per Click Marketing
Google Ads is very popular for pay per click advertisement in the world. PPC is about paying for ad placement in Google’s sponsored ads on the first page. The higher the bid for a keyword the higher your page would rank.
It is a very effective and fast way of generating traffic and leads to your website. You pay for appearing at the top pages in search engine results.
Content Marketing
Content marketing is about creating online content like blogs, infographics, videos, etc. and promoting it on various digital platforms.
If you create quality content and people find it useful then they like and share it with others. This is how it increases more traffic and visitors to your site which ultimately helps to turn them into customers.
Visual Content marketing is also a very important part of digital marketing. Content works as a backbone to your site. Without any content, you would not show up in google search results.
Email Marketing
Nowadays you must have an email list of your audience. When you have an email list of these people you can update them about your latest posts or products that they might be interested in checking out.
You should use pop-ups and tools like MailChimp and Hellobar to create an email list of all the visitors to your site.
Email marketing is cost-effective and at the same time very useful. You must know how to create a catchy structure of your mail so that people read them or at least look at them. People get hundreds of emails daily and that is why it is important that you design your email in such a way they check it out.
Affiliate Marketing – ( Key Aspect Of Digital Marketing )
Affiliate marketing has become very popular recently as a source of passive income. It is run by three agents: the seller ( product owner), the affiliate( the product promoter), and the customer( the product buyer).
It is about promoting other people’s products to earn a commission each time you make a sale.
More and more people are engaging in affiliate marketing.
Search Engine Marketing
Search engine marketing is increasing rankings and visibility of your website or webpage in search engines through paid advertisements.
It is almost the same as buying traffic to your website. It is the opposite of organic traffic.
SEM is paid but it is also very effective and helps you being visible in top pages in less time.
Google Analytics and Search Console
Google analytics and search console are very crucial tools for tracking and measuring the progress or performance of your website or business.
These both tools let you know what is working for a website or business and what is not.
Analytics is very important for any type of marketing nowadays. It lets you know where you stand in the competition. And what kind of mistakes need to be fixed.
What are the benefits of digital marketing?
Helps You Target The Right Audience
What digital marketing made more convenient for business is targeting the right audience for their brand and products.
On an online platform, you get all the key details about your audience like age group, preferences, likes, and dislikes, etc. These key details help you target the right people at the right platform.
For example, if you sell cool t-shirts and jeans etc. then you will target the college-going students particularly.
Higher ROI
In digital marketing, you get some of the highest ROI. A good marketing ROI is considered to be a 5:1 ratio.
It is the only marketing where you get such a high percentage of Return on Investment. No matter what amount you invest you get back good profit in some time.
Advanced Analytics to Track performance
In online marketing, this is one of the most important advantages that a business should have. You can track the performance of your business, find all the bugs and fix them accordingly. Then you are all done.
Internet marketing helps you measure your results fast and accurately. You get instant reviews and performance analysis with some of the great tools available online to track your performance.
Make Your Presence at International Level
You can make your brand famous and popular worldwide through digital marketing. Internet and advancement in technologies have made the world smaller.
There are various online networks that connect all no matter where you are in the world.
So, when you use these online networks you get connected to a larger audience. You can promote and advertise your brand worldwide.
For example, everybody knows about Nike and Adidas and many more through digital marketing.
Online Marketing Levels the Playing Field
Online marketing is cost-effective and anybody can outperform anybody through different digital marketing strategies. Big or smaller businesses are in the same competition. If you know how to target the right audience and how to optimize your website the right way, then size does not matter.
In online marketing, everybody gets heard and gets eyeballs on various online networks.
Key Aspects Of Digital Marketing – Paid Vs Organic
Whenever you run an online business what you prefer paid or organic results. Many people prefer paying for ads and marketing. On the other hand, many people prefer organic work for online marketing.
Paid
For paid advertising and marketing, you need to be calculated and accurate so that you don’t end up paying a lot of money and not getting any results.
Most paid ads are run through Google Ads. You run PPC campaigns for better results and more traffic to your site.
Paid advertising and marketing can bring you fast results and boost visitors to your site rapidly in no time.
Organic
Doing everything organically gives a very good feeling and you feel proud that you get all the success with your hard work.
Organic marketing is about promoting and advertising your brand without the help of any paid advertisement source.
You get good ranking in search engines by optimizing your site. And it is not that hard as some of the highest brands or businesses rank high organically. Organic marketing is one of the key aspects of digital marketing.
So, what you are going to choose paid or organic marketing to improve your results in online marketing.
Online Vs Offline Marketing – ( A Key Aspect Of Digital Marketing)
Digital marketing has completely made traditional ways of marketing irrelevant at present. Nowadays you can see that even billboards are becoming digital.
Online Marketing
Online marketing is done on online platforms through digital technologies. These technologies are desktops, laptops, the Internet, mobile phones, etc. It is one of the key aspects of digital marketing.
Online marketing is the most effective way of marketing at present. Business uses online platforms and networks to promote their brands and businesses.
Some of the advantages of online marketing are that you can track your performance easily. You can target the right people for advertisement and promotion. It is cost-effective and people have more choices. In online marketing, you can interact with your audience which helps you know their likes and dislikes.
Offline Marketing
The old ways of offline marketing have become obsolete. However, advertising through TV ads and radios is still relevant.
You can see that billboards are turning digital to gain more eyeballs. TV and radio ads are still going to be effective.
Offline marketing is also beneficial for people who do not use the internet or have no access to the internet. Nowadays we see that offline marketing is also using digital technologies for marketing.
It is not only about online marketing vs offline marketing, but it is about what kind of marketing makes more profit and brings better results for you.
Latest Trends In Digital Marketing
Increase in Voice-Search
You must be familiar with google voice search, Siri and Alexa. These voice search features help us search for anything on the internet by saying the thing aloud. You don’t need to write every time you want to search for something. You can just say it aloud and you get the results.
This is one of the latest trends in digital marketing that is becoming popular day by day. In future studies say that you can transactions via voice search.
So, more and more business is going to increase the usage of voice search for people.
Transparency- a new trend
There is going to be more transparency between the customers and business. The business will not keep relevant things hidden from users and customers.
If you are going to hide something and do not want to disclose relevant information to the customer that might help customers then it is not good for business.
That is why for better user experience and clarity between all the sides, we are going to see more transparency in digital marketing.
Chatbots- The future
Chatbots are what you can see everywhere. Be it while filling out any form or visiting any website. These chatting robots mimic spoken human speech and actions.
This is one of the latest trends in online marketing that is going to be seen more and more in the future.
Personalization
Personalization is about providing or recommending the users the right product or content that they are interested in. This is done based on past activities and likes or dislikes of the user.
When people get what they want, then they feel heard and valued. This helps both customers and businesses to get better results.
Conclusion – ( Key Aspects Of Digital Marketing )
First, you learned about digital marketing and why it is so important at present for any business or any type of marketing.
Then you learned about various benefits of digital marketing that online business gets through digital technologies.
After that, you learned about paid marketing versus organic marketing. Then online marketing and offline marketing and their benefits.
And finally, you learned about some of the most important latest trends in digital marketing.
This article covers all the key aspects of digital marketing and how they affect online marketing at present.