True to its name – LinkedIn has with time, grown into a trusted networking website for professionals from varied fields. In 2016 Microsoft acquired Linkedin for a total value of $26.2 Billion1. No wonder Linkedin has come a long way. Apart from being a networking website for professionals, Linkedin offers a great platform for businesses both small and large alike opportunity to promote their products and services. In this article, we will look into the Reasons Why You Should Use Linkedin for Digital Marketing.
It won’t be unfair to call “Linkedin” the Facebook of the professional world.
Linkedin effectively filled the gap that we never knew existed. As per one report2, Linkedin is the place where nearly most Fortune 500 decision-makers spend their spare time in. In June 2019, they had 630 million registered members from 200 countries, and now even more. It is estimated that around half of this number stays active monthly. People often ask:
1)What is the best way to use LinkedIn for Digital marketing?
2)How can I use LinkedIn to promote my business?
In this article, you can find answers to the above questions and several other related queries. So, without any further ado let us start with a brief introduction for those who don’t know much. Let us look into what LinkedIn is and how it works and how it is different from other networking platforms.
Can We Use Linkedin For Digital Marketing As An Effective Tool?
Yes and No. The effectiveness generally depends on whether or not you are able to fully exploit what Linkedin has to offer. But one thing is for sure, many businesses are utilizing the potential of Linkedin to promote and grow their business through LinkedIn Digital marketing. Before we go into details, Let’s have a brief outlook on both Linkedin and Digital Marketing so that we can connect the dots later on.
What Is LinkedIn?
LinkedIn is a social media platform designed specifically for career and business professionals. It works both ways, meaning employers can post jobs, and job seekers posting their CVs. It is a professional community that is especially well-suited for personal branding. There is some advertising on the website, but it is not as intrusive as on other social networking sites. And today you’ll get the reasons for using LinkedIn for Digital Marketing.
What Is Digital Marketing?
As the name suggests it is a form of today’s marketing that is done with the help of digital technologies. Here the products and services are marketed using the internet (websites), smartphones (Google Play, Apple Store), email marketing, display or banner advertising and social media, and any other digital medium. By learning digital marketing, you will be able to market your business effectively.
#1 Why Should My Business Use LinkedIn For Digital Marketing?
Because apart from being a networking platform for businesses Linkedin indirectly helps with SEO too. The more active a business is on Linkedin – the more the chances that people will often visit your business’s website also. Also Similar to social signals on other social media platforms like Facebook and Twitter, by some estimations of Google’s algorithm, a Link to your website on Linkedin counts as much as a backlink. LinkedIn for digital marketing of a business is a great resource to share/promote your business/website to the potential audience.
Not only will it help your website but your digital profile too. Here on Linkedin, you can also demonstrate what you can do and share what you know to help other businesses. People will know and respect your business more when they see it has been recommended by other business professionals too. Same as people consider and respect recommendations more when they are given by a friend.
#2 Advertise For Free On LinkedIn By Posting Great Quality Content
Sharing great and informative content on LinkedIn is a kind of advertising that you are doing for free! This way not only you are selling yourself but also your brand by using LinkedIn for Digital Marketing. Produce quality content and see yourself and your brand get promoted without spending any money on advertisement.
Quality of the content really matters here or you can say everywhere. By just looking at your content people will be able to tell if it is created by someone who really knows the ins and outs of a particular field or is just trying to generate a backlink. So, if you are good at it, do it yourself, but if you are not, then hire someone who does content writing internships.
Many of the professionals in your network When someone is interested in your company, they will search for you and if they find a variety of well-written content (blogs) it will have a positive effect and they will be willing to work with you.
LinkedIn for digital marketing is a great tool for promoting and advertising, it’s up to you to use it efficiently.
#3 LinkedIn Tips: “Show, Don’t Tell”
Haha, We Got You!
Make sure that you use appropriate infographics and images that make reading your content much more enjoyable. Few important tips for you to use LinkedIn for Digital Marketing of your business. When creating content, be aware of what you are doing. Before finalizing your content, ensure that it showcases your business’s expertise rather than trying to promote it. People will appreciate more if the content is readable, enjoyable, and at the same time informative. Provide facts that support your case along with the source website links.
Also, you can encourage your colleagues to write content that can be beneficial for your business in a promotion. Each person has their own unique knowledge and connections, and by sharing their expertise, they can help to enhance the company’s reputation and brand.
#4 LinkedIn Groups Will Help You To Grow
Search for a LinkedIn group that is relevant to your field and personal interest. The benefit of sharing in a group is that it gives your content exposure to the right audience. Groups also serve for you to expand your network list as you can meet many similar-minded people over the groups. Groups are one of the best ways of promoting a business using LinkedIn Digital Marketing. As said earlier, everyone has their own experiences and they will be willing to share them. So you don’t need to repeat the mistakes they already made. When you will get stuck at some point their experience might help you to get out of it easily.
Some may also be in the same place as you are. If you read and comment on others’ blogs, they may also do the same. As there is a saying “What goes around, comes around”. You will help them grow and they will also help you. Networking is essential and effective in every field, especially in LinkedIn for Digital Marketing.
#5 LinkedIn Influencer: Boost Your Brand
Influencers on this platform can help you boost your brand and audience. You can connect to them through social media or through their own accounts. By partnering with a LinkedIn influencer, you can tap into their audience and promote your brand or products to a wider network of potential customers. Some of them join LinkedIn to monetize their influence but don’t know much. If you have a piece of advice, help them and they can help you in promoting your business. Making good relations with influencers and keeping them will help you a lot because of influencer marketing trends.
How Do I Succeed In LinkedIn Using Digital Marketing Strategies?
LinkedIn has become an important part of digital marketing. These explained above can make a big difference not just online but offline in your life too. Talking with other people, increasing your network and getting better at expressing yourself with words are very useful in one’s life. You should use LinkedIn Digital Marketing strategies to grow your business efficiently and can become better at handling things as well as people.
One important thing to consider here is consistency. Anyone who has a brand and reputation today is due to their consistency in posting and participating. It is necessary to post every day or even every week. Try to do it in a fixed interval. Hopefully, this article gave you some insight into how you can effectively grow your business using Linkedin for Digital Marketing.
Is LinkedIn Advertising Worth It?
Yes, it is. LinkedIn for Digital marketing in advertising can be very beneficiary for businesses looking for professional audiences to target them. It can bring you relevant leads for the business.
Can I Use Linkedin For Digital Marketing In B2B?
Yes, LinkedIn is a great platform for B2B Digital Marketing because from LinkedIn you can target a professional audience based on their job title, industry, and company size. Also, it helps you to build relationships with potential clients and can showcase your products or services.
Let us know in the comments if we have missed anything.
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